BEYOND BOOKING | BRANDING & DIGITAL DESIGN
Amplifying the Sounds of NYC’s Underground Music Culture
Beyond Booking is a community-driven, not-for-profit organization dedicated to the discovery, development, and promotion of contemporary music and digital creativity in New York City. With a mission to uplift LGBTQ+, BIPOC, and female-identifying artists, Beyond Booking has spent over 20 years shaping NYC’s underground music scene, fostering artistic expression as a path to collective healing and liberation.
As an active member of New York’s underground music community, I had the honor of collaborating with Beyond Booking—the mother company behind the legendary techno party, record label, and podcast, THE BUNKER NY, as well as its experimental ambient label, GOING IN. They approached me to create a branding and digital design system that captures their deep cultural impact while ensuring visual cohesion across their diverse projects.
Logo & Branding – We deconstructed the letters D and B from BEYOND BOOKING, transforming them into a decibel-inspired icon that reflects the beginning, end, and all the in-between—a metaphor for the expansive sonic experiences the organization provides.
Web Design – A modern yet raw digital space that embodies the energy, depth, and underground roots of NYC’s electronic music scene.
This collaboration celebrates Beyond Booking’s legacy in underground music and digital arts, ensuring that its visual identity evolves with the culture it has nurtured for over two decades.
