COCOSHEA SELF CARE | BRANDING & PACKAGING DESIGN
Empowering Beauty Through Clean, Holistic Self-Care
CocoShea Self Care is a global lifestyle and self-care brand offering natural, sustainable personal care products for face, hair, and body. Founded by a Black, women-owned entrepreneur in Brooklyn, NY, CocoShea was born from a personal journey—one that began with a passion for hair care and the challenges of finding products tailored to the needs of Black women. What started as a quest for better hair solutions has since evolved into a holistic self-care brand rooted in clean beauty, wellness, and sustainability.
I worked with CocoShea on a comprehensive branding and design project, creating a modern, engaging, and approachable identity that resonates with people of all hair types and skin needs. The goal was to craft a visual language that reflects confidence, self-care, and natural beauty, ensuring that everyone can feel connected to the brand. This included:
Branding & Visual Identity – Establishing a fresh, cohesive aesthetic that aligns with CocoShea’s mission.
Web Design – Designing a user-friendly digital experience that showcases their commitment to clean beauty.
Packaging Design – Creating elegant yet approachable packaging that highlights natural ingredients and sustainability.
Through this collaboration, CocoShea Self Care has transformed into a vibrant, inclusive beauty brand, empowering individuals to embrace clean, holistic self-care with confidence.
